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Publications

 
Book title
Author Publication date No. of pages
Price
(tax inclusive)

 
2011
Advertising Whitepaper (2011 Edition)
Compiled by NARI
July 6
228 pp.
3,150 yen
Survey on Advertiser Attitude and Behavior (2011 Edition)
Compiled by NARI
Feb. 24
146 pp.
10,500 yen
Report of Nikkei Corporate Image Survey (2010 Survey)
Compiled by NARI
Feb. 15
110 pp.
10,500 yen

 
2010
Genaral Course of Advertising 2011
Compiled by NARI
Dec. 16
399 pp.
3,675 yen
Advertising Expenditure of Leading Corporations (2010 CD-ROM Edition)
Compiled by NARI
Oct. 22
CD-ROM
33,000 yen
Advertising Expenditure of Leading Corporations (2010 edition)
Compiled by NARI
Sep. 30
264 pp.
3,150 yen
Advertising Whitepaper (2010 Edition)
Compiled by NARI
July 8
236 pp.
3,150 yen
Survey on Advertiser Attitude and Behavior (2010 Edition)
Compiled by NARI
Feb. 25
140 pp.
10,500 yen
Report of Nikkei Corporate Image Survey (2009 Survey)
Compiled by NARI
Feb. 18
110 pp.
10,500 yen

 
2009
General Course on Advertising 2010
Compiled by NARI
Dec. 8
403 pp.
3,675 yen
Advertising Expenditure of Leading Corporations (2009 Edition)
Compiled by NARI
Sep. 30
272 pp.
15,000 yen
Advertising Whitepaper (2009 Edition)
Compiled by NARI
July 8
234 pp.
3,150 yen
Theory of New Marketing Communication Strategies
Written and edited by Akihiro Kamei and Kazuko Rudy
June 8
269 pp.
2,310 yen
Survey on Advertiser Attitudes and Behavior (2009 Edition)
Compiled by NARI
Feb. 25
163 pp.
10,500 yen
Report of Nikkei Corporate Image Survey (2008 Survey)
Compiled by Nikkei Inc. and NARI
Feb. 20
139 pp.
10,500 yen

 
2008
General Course on Advertising 2009
Compiled by NARI
Dec. 5
373 pp.
3,675 yen
Advertising Expenditure of Leading Corporations (2008, CD-ROM Edition)
Compiled by NARI
Nov.4
CD-ROM
33,000 yen
Report on Cross Media Research 2008 (Consumer Data, CD-ROM Edition)
Compiled by NARI
Oct. 1
CD-ROM
30,000 yen
Report on Cross Media Research 2008
Compiled by NARI
Oct. 1
146 pp.
4,000 yen
Advertising Expenditure of Leading Corporations (2008 Edition)
Compiled by NARI
Sep. 30
295 pp.
13,000 yen
Advertising Whitepaper (2008 Edition)
Compiled by NARI
July 8
224 pp.
3,150 yen
Intellect Lectures of Economic Meisters
Compiled by Nikkei Inc. Advertising Bureau
June 20
331 pp.
1,365 yen
Report on the Nikkei Corporate Image Survey (2007 Survey)
Nikkei Inc. and NARI
Mar. 10
142 pp.
10,500 yen
Survey on Advertiser Attitudes and Behavior (2008 Edition)
Compiled by NARI
Feb. 25
142 pp.
10,500 yen

 
2007
Confessions of an Advertising Woman
Yoshiko Koike
Dec. 18
227 pp.
1,575 yen
General Course on Advertising 2008
Compiled by NARI
Dec. 14
416 pp.
3,675 yen
Advertising Expenditure of Leading Corporations (2007, CD-ROM Edition)
Compiled by NARI
Dec. 4
CD-ROM
(out of print)
33,000 yen
From Cradle to Cradle—Introduction: Manufacturing to Make the World New
Keiko Okayama and Masato Yamazaki  
192 pp.
1,365 yen
Corporate Communications Activities and Corporate Image (2007 Edition)
Compiled by NARI
Oct. 31
96 pp.
13,000 yen
New Local Branding Strategies
Mitsuhiro Seki and the Japan Center for Cities
Oct. 25
225 pp.
1,470 yen
Advertising Expenditure of Leading Corporations (2007 Edition)
Compiled by NARI
Sep. 30
295 pp.
13,000 yen
Advertising Whitepaper (2007 Survey)
Compiled by NARI
July 6
232 pp.
3,150 yen
The Forefront of Environmental Advertising—Japan and the World
Shuichi Aizawa
June 22
226 pp.
1,680 yen
Report on Cross Media Research (CD-ROM Edition)
Compiled by NARI
Apr. 25
CD-ROM
30,000 yen
Report on Cross Media Research
Compiled by NARI
Apr. 25
154 pp.
14,000 yen
The Corporate Branding Fight Diary
Junzo Ishii and Koichi Yokota
Mar. 23
207 pp.
1,470 yen
Survey on Advertiser Attitudes and Behavior (2007 Edition)
Compiled by NARI
Feb. 26
142 pp.
10,500 yen
Comprehensive Course on Advertising for People in Advertising
(2007 Edition)
Compiled by NARI
Feb. 15
384 pp.
3,675 yen
Fujimaki’s New Analysis of Consumption among the Affluent
Edited by Yukio Fujimaki
 
189 pp.
1,470 yen