Home > Periodicals > NARI Report (Vol. 296)
| Vol. 296 (January 2012) Contents | |
|---|---|
| Special Feature | Thoughts at the start of this year
We need to perfect advertising methods that can communicate the philosophy behind companies or products. The key to doing so is to improve elements such as the quality of ad creatives. —Reijiro Hattori, Chief Director, NARI |
| Special Feature | Roundtable Discussion on “Review of the Industry in 2011 and Outlook for 2012” Participants (in alphabetical order): Tatsuo Fujikawa, Senior Executive Director, Japan Advertisers Association; Shizue Kishi, Chairman, Japan Academy of Advertising (Professor, Tokyo Keizai University); Takayuki Soeda, President, Soeda Design Factory (Moderator: Toshihiko Tsukamoto, Executive Director, NARI) |
| Interview with an Advertising Figure | Yamato expressed its support for reconstruction after the March 11 earthquake through mainly copy-based newspaper ads. Ten yen per parcel shipped with Yamato went toward a donation for reconstruction, and it donated a total of 14 billion yen
—Hideo Tanzawa, Senior Manager for Public Relations Strategy, Yamato Holdings Co., Ltd. |
| From Admap | Asia’s outdoor future Over the past five years, out-of-home spend in Asia-Pacific has grown at twice the rate of other media. New technology and formats are set to see the sector continue to out-perform. —Ashish Bhasin, Aegis Media India |
| Newest Communication Information from the U.S.―20 | The lively 2011 Christmas shopping season reflects current conditions. Digital media is the main means used to communicate companies’ thoughts —Kaede Seville, U.S.-based advertising journalist |
| Advertising Campaign | At Home Co., Ltd. Patiently promotes corporate branding through mini TV programs. Timely and provocative outer space-themed programs appeal to a broad segment of viewers. |
| Data & Data | Economic Census for Business Activity to be conducted in February—advertising industry respondents will be asked to enter income broken down by advertising medium |
| Information | General Course on Advertising 2012 was published on December 22 |
| Information | NARI New Year Seminar: “Exploring Advertising and Marketing Strategies 2012” will be held on February 8, 15 and 22 |
