Home > Periodicals > NARI Report (Vol. 295)
| Vol. 295 (December 2011) Contents | |
|---|---|
| Following the News | Trends in TV advertising: Reading the September 2011 interim financial statements of the five commercial broadcasting key stations
Sales were down compared to the same period in the previous year except at Fuji Television Network. Advertising sales were strongly affected by voluntary cutbacks in airing commercials after the March 11 earthquake. |
| Advertising Campaign | Japan Racing Association (JRA) The JRA is running a campaign of unique ads aimed at attracting new fans to horse racing. The campaign includes buzz-inducing television commercials, advertising in movie theaters and so forth. |
| Seminar Symposium Report | Lecture by Dr. David A. Aaker at a Special Seminar “Brand Relevance: Business Strategies for Winning without a Fight,” held at Dentsu Hall, Tokyo, on November 17, 2011 |
| Newest Communication Information from the U.S.―19 | The advertising industry focuses on pop-up stores livening up the holiday season as an advertising medium —Kaede Seville, U.S.-based advertising journalist |
| From Admap | Retarget for performance Performance-based advertising presents numerous new opportunities to improve revenue. Affiliate networks are seeing rapid growth as core companies —Shachar Radin Shomrat, VP Marketing, MyThings |
| Japan Academy of Advertising Report | The 42nd national meeting of the Japan Academy of Advertising took place at Kinki University, Osaka The theme was “Connections between People, Cultures and Eras: Searching for the Ability of Advertising to Build Social Relationships.” —Hiroe Suzuki, Head, Public Relations and Academic Exchanges Committee |
| Data & Data | Eight NTT Directory Services Co. subsidiaries are amalgamated with head office for integrated management of advertising services from planning to sales |
| Data & Data | Business forecast for FY 2011—Dentsu revises sales forecast upward by 2.0%; Hakuhodo DYH’s forecasts the same 0.7% increase as previously |
| Data & Data | ADK sells off all its DAC shares, and Hakuhodo DY Group ups its ownership stake. |
