Home > Periodicals > NARI Report (Vol. 294)
| Vol. 294 (November 2011) Contents | |
|---|---|
| Interview with an Advertising Figure | National association of orikomi (newspaper advertising flyers) advertising agencies created
—Hitoshi Kuroda, Chairman, J-NOA (Japan Newspaper Orikomi Advertising Agencies Association), and President, Asahi Orikomi Inc. |
| Newest Communication Information from the U.S.―18 | The emergence of 3D printers is expected to usher in a second
“Guttenberg revolution,” and young Brooklyn entrepreneurs are poised to take advantage of this —Kaede Seville, U.S.-based advertising journalist |
| From Admap | TV’s social X Factor Social media conversations around TV shows add value to ads in programmes, which television companies and buyers need to account for in their planning —Mark Westaby, Spectrum Consulting |
| Advertising Campaign | LIXIL Corporation Series of eight linked TV commercials using the catch phrase “Do you know LIXIL?” aired to familiarize the public with the company’s new name. |
| Data & Data | CyberAgent shifts the focus of its business from advertising agency to Internet services. Plans are to commercialize 100 new services over two years |
| Data & Data | Number of establishments, number of employees, and sales down across the board —Advertising, newspapers and printing businesses in 2010 |
| Information | Special Seminar by Dr. David A. Aaker—“Brand Relevance: Business Strategies for Winning without a Fight”—to take place Thursday, November 17 |
