Home > Periodicals > NARI Report (Vol. 293)
| Vol. 293 (October 2011) Contents | |
|---|---|
| Survey Report | Advertising expenditures for FY2010 down for the fourth straight year; drop less than in previous years. Outlays were affected by the March 11 events, but improved performance provided support.
—Summary by NARI |
| Special Feature | Report on Busan International Advertising Festival 2011 (Ad Stars 2011) Participating countries grew to 46, and the number of entries was also 31% higher than last year. Importance of public service advertising stressed; the public sector brand PR pavilion established. —Kyoung-soo Kang, lecturer, Department of Advertising and Public Relations, Tongmyong University |
| Newest Communication Information from the U.S.―17 | University campus marketing brand ambassadors on the rise. Companies looking to the youth market from the long-term perspective
—Kaede Seville, U.S.-based advertising journalist |
| From Admap | 10 trends in digital advertising Online video and mobile are the future, but audience measurement challenges remain —Mike Shaw, Director, Marketing Solutions, comScore Europe |
| Japan Academy of Advertising Report | Sixth Meeting of the Kansai Chapter Special feature on media held to discuss ways of responding to the rapidly changing media environment. Overcoming the decline of the mass media in the face of rising social media —Toshiyuki Senoo, head of the operating committee, Kansai Chapter, Japan Advertising Academy (Professor, Commerce Department, Faculty of Business Management, Kinki University) |
| Data & Data | Leading is Coca-Cola Japan. Sharp increase in examples of the use of Facebook—AMN survey on corporate use of social media |
| Survey & Report | NARI published Advertising Expenditure of Leading Corporations (2010 edition) |
