Home > Periodicals > NARI Report (Vol. 292)
| Vol. 292 (September 2011) Contents | |||
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| Special Feature | Report on the Cannes Lions 2011—Part 2
Three buzz-worthy topics that became unconventional campaigns: the carefully crafted marketing strategies that defined this year’s Cannes —Tatsuro Sato, Professor, Tama Art University/Director, Communication Lab |
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| Newest Communication Information from the U.S.―16 | The QR code that crossed the ocean and the many ways it is increasingly used in the U.S.
—Kaede Seville, U.S.-based advertising journalist |
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| From Admap | Multichannel measurement Investment in cross-media research pays dividends in ensuring the optimum use of channels in maximising a campaign’s ROI —Sue Elms, Executive Vice President Global Media Practice, Millward Brown |
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| Advertising Campaign | S.T. Corporation
Shoshu-Riki air freshener’s “Dream Collaboration” television commercial crowns the commercial favorability ranking. Overcoming the disaster and viral popularity pushed it to the top |
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| Data & Data | ADK’s expanding Chinese business—30% higher sales in January–June | ||
