Home > Periodicals > NARI Report (Vol. 291)
| Vol. 291 (August 2011) Contents | |
|---|---|
| Special Feature | Report on the Cannes Lions 2011—Part 1
Cannes Lions and its successful transition from advertising festival to festival of creativity —Tatsuro Sato, Professor, Tama Art University/Director, Communication Lab |
| Interview with an Advertising Figure | The number of consultations received by JARO has declined, reflecting the advertising market slump. The blurring lines between information spread by word of mouth and advertising also poses new challenges in reviewing complaints.
—Hajime Shishido, Executive Director, Japan Advertising Review Organization (JARO) |
| Advertising New Wave | Companies with background support roles promoting their world-leading accomplishments—the case of Fujitsu’s supercomputer “K computer” and NEC’s scientific satellite “Hayabusa” |
| Newest Communication Information from the U.S.―15 | The unique “sales rep” business in the U.S. advertising industry—in-depth knowledge of talent and production that benefits creativity —Kaede Seville, U.S.-based advertising journalist |
| From Admap | Influence consumers throughout the shopper journey —Dina Howell, Saatchi & Saatchi X |
| Data & Data | The National Association of Commercial Broadcasters in Japan (NAB) Research Institute has provisionally revised its Forecast of Television and Radio Revenue. Due to the March 11 earthquake, television revenue is expected to fall into the red while radio’s revenue deficit will grow |
