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Vol. 290 (July 2011) Contents
Activities Report Reviewing the changes in the advertising market after the March 11 earthquake—Advertising Whitepaper (2011 Edition), on sale July 6
Newest Communication Information from the U.S.―14 New business models abound on Madison Avenue today—Part 3
The broad-ranging activities of Tronic, a multimedia company founded by architects, are the focus of attention

—Kaede Seville, U.S.-based advertising journalist
From Admap Digital out-of-home: The real Minority Report
―Daniel Steinbichler, chief executive, 3MGTG
Advertising Campaign PARCO
Communicates its corporate message through its “LOVE HUMAN. Campaign,” with copy and visuals focusing on reconstruction in the aftermath of the March 11 earthquake
Data & Data Total debt hits a record high in 2010—trends in bankruptcies among advertising-related companies: Teikoku Databank, Ltd.
Information NARI Summer Seminar “Prospects for the Advertising Industry and Forecast of Advertising Expenditure for the Second Half of FY2011” to take place on Friday, July 29