Home > Periodicals > NARI Report (Vol. 289)
| Vol. 289 (June 2011) Contents | |
|---|---|
| Special Feature | Broadcasting company business performance Broadcasters’ higher earnings and higher profits in FY2010 both expected to fall in FY2011 due to the Great East Japan Earthquake. Upturn in spot commercials slows down, and program sponsor commercials suffer from structural sluggishness. ―TV broadcasters’ FY2010 business results and forecast for FY2011 |
| Following the News | Slightly less than 90 percent of newspaper readers believe that cutbacks in corporate advertising in the aftermath of the March 11 natural disaster will lead to economic stagnation ―March 11 earthquake-related joint study by four of Japan’s major dailies (Asahi Shimbun, Sankei Shimbun, Mainichi Shimbun and Yomiuri Shimbun), conducted by shared research platform J-Monitor, which researches newspaper advertising |
| Newest Communication Information from the U.S.―13 | New business models abound on Madison Avenue today—Part 2 Fahrenheit 212 enjoys rapid growth providing money-making ideas ―Kaede Seville, U.S.-based advertising journalist |
| Information | 44th NARI Regular General Meeting report |
| From Admap | Crossing the channels ―Andy Wood, Managing Director, GI Insight |
| Japan Academy of Advertising Report | Report on the 4th Creative Forum Ever broadening creative research —In addition to case studies and discussions, a poster session was held for the first time this year. ―Hiroe Suzuki, Head, Public Relations and Academic Exchanges Committee (formerly professor, Kinjo Gakuin University) |
| Data & Data | The Advertising Market in Fiscal 2011 First half down; things may improve in the second half—Forecasts by Dentsu Inc. and Hakuhodo DY Holdings Inc. |
| Data & Data | Recruit Co., Ltd. suspends publication of L25 |
