Home > Periodicals > NARI Report (Vol. 288)
| Vol. 288 (May 2011) Contents | |
|---|---|
| Survey Report | Report on the 23rd Nikkei Corporate Image Survey, Part 2 Improved image for auto and electrical goods makers on 21 continuously surveyed items. In overall averages, Toyota Motor Corporation retained first place for the 10th year running. |
| Interview with an Advertising Figure | Strong response aroused by mass airing of AC Japan (Advertising Council Japan) public service messages following the Great East Japan Earthquake as broadcasters switched to an all-news format immediately after the disaster. As part of disaster relief measures, a four-message campaign was quickly created ―Mamoru Kusakawa, managing director, AC Japan |
| Advertising New Wave | Some newspaper agents experiment with delivering advertising flyers to non-subscribers’ homes Will this help revive faltering advertising flyer sales, a vital source of income for newspaper agents? |
| Newest Communication Information from the U.S.―12 | New business models abound on Madison Avenue today. The co: business model is to assemble a multi-talented team for each project ―Kaede Seville, U.S.-based advertising journalist |
| From Admap | 10 consumer trends for 2011 Marketers need to be bold in addressing these trends. ―J. Walker Smith, The Futures Company |
| Japan Academy of Advertising Report | 42nd national meeting to take place in November at Kinki University. Pursuing “Connections between People, Cultures and Eras” ―Toshiyuki Senoo, head, congress operating committee (professor, Department of Commerce, Faculty of Business Administration, Kinki University) |
| Data & Data | Ministry to explore showing figures for sales, etc. in yearly surveys on a calendar year basis, with implementation planned for 2012 ―Ministry of Economy, Trade and Industry |
| Information | Announcement of the FY2011 Comprehensive Lecture Series on Advertising Theory and Practice Announcement of the NARI regular general meeting Introducing new members |
