Home > Periodicals > NARI Report (Vol. 286)
| Vol. 286 (March 2011) Contents | |
|---|---|
| Survey Report | Survey on Advertiser Attitudes and Behavior 2011 is now available. This survey includes a new analysis parameter—current profit vs. previous year, and also includes data on the impact of expanded overseas activities on advertising departments |
| Survey Report | A survey among consumers with 10 million yen or more in financial assets reveals that spending among this segment is gradually picking up, and that these affluent consumers are willing to spend on overseas travel, luxury clothing and purchasing homes ―Kazutaka Nagaya, Senior Research Fellow, Nikkei Research Institute of Industry and Regional Economy |
Interview with an Advertising Figure |
Daiwa House actively communicates its message within the company and to the general public. Its ads inform about the broad range of businesses the company is involved in ―Makoto Yamamoto, Director and Senior Executive Officer, Head of Tokyo Branch, Joint Head of Marketing Support Department, Supervising Advertising Department, Daiwa House Industry Co. Ltd. |
Newest Communication Information from the U.S.―10 |
How social media made the 45th Super Bowl “the Social Bowl,” with social media now essential for all media strategies Reflecting the upturn in the economy, rates for spot commercials rose and advertising spots were soon sold out —Kaede Seville, U.S.-based advertising journalist |
| From Admap | VW’s social enlightenment —Leo Rayman, DDB UK |
Japan Academy of Advertising Report |
Report from the Kanto Study Group Report on the 2010 Cannes International Advertising Festival—from the front lines of film judging Today, content has become important across all categories —Hiroe Suzuki, Head, Public Relations and Academic Exchanges Committee (formerly professor, Kinjo Gakuin University) |
| Data & Data | Advertising expenditure in the four mass media down 1.3% to 5.8427 trillion yen. Expenditure expected to rise in the fourth quarter ―Dentsu Inc., Advertising Expenditure in Japan, 2010 |
Data & Data |
Advertising industry sales up 0.5% in 2010, the first upturn in three years, pulled along mainly by television advertising ―Ministry of Economy, Trade and Industry, Specific Service Industry Dynamic Statistics |
| Data & Data | Advertising rates for newspapers and magazines declined by 6.1% and 9.5% respectively. Overall sales were also down |
| Information | Announcement from NARI: All about Advertising 2011 Comprehensive Lecture Series on Advertising Theory and Practice to be held in June and July |
