Home > Periodicals > NARI Report (Vol. 284)
| Vol. 284 (January 2011) Contents | |
|---|---|
| Special Feature | Thoughts at the start of this year ―Reijiro Hattori, Chief Director, NARI |
| Interview with an Advertising Figure | Promoting research for dealing with the changing advertising environment. Framework needed for training young researchers ―Shizue Kishi, Chairman, Japan Academy of Advertising (Professor, Tokyo Keizai University) |
| Following the News | SNS companies concentrating on TV commercials as a valuable tool for attracting members |
| Newest Communication Information from the U.S.―8 | Four major phenomena in 2010 : 1) Millennials; 2) e-readers; 3) QR code; 4) apps ―Kaede Seville, U.S.-based advertising journalist |
| From Admap | The present and future of in-game branding ―Bant Breen and Michael Hayes, Initiative USA |
| Data & Data | Internet advertising expenditure growth rate in the first half of 2010 was 7.8%. Single-digit growth also expected for the second half ―Forecast by Nomura Research Institute |
| Information | Announcement from NARI : The annual NARI New Year Seminar (six lectures) will take place in February. |
| Information | WARC creates the Asian Strategy Award. |
