Home > Periodicals > NARI Report (Vol. 282)
| Vol. 282 (November 2010) Contents | |
|---|---|
| Special Feature | Report on Busan International Advertising Festival 2010 (Ad Stars 2010) The Busan International Advertising Festival is on the way to becoming a world-class advertising event. ―Kyoung-soo Kang, lecturer, Department of Advertising and Public Relations, Tongmyong University |
| The Interview—People in Advertising | Keiko Sakurada, Head, Public Relations Section, Marketing Department, TAKARAJIMASHA, Inc. TAKARAJIMASHA, well-regarded for its corporate advertising, takes a new perspective in its advertising by running the same ads in Japan and the U.S. based on the concept of national interest. |
| Newest Communication Information from the U.S.—6 | U.S. Advertising Industry Fee System Now in Transition—Part 1 Advertising agencies are questioning the fee system ―Kaede Seville, U.S.-based advertising journalist |
| From Admap | Stop asking questions and start listening ―Ray Poynter, managing director, The Future Place |
| Advertising Campaign | Alchemist Co., Ltd. “Threads of Destiny (a.k.a. Akai Ito) DS” game software for the Nintendo DS Promotion campaign for this game software features a popular model who appears in Popteen magazine for high school girls |
| Japan Academy of Advertising Report | The 41st National Congress of the Japan Academy of Advertising took place from October 8 to 10 at Toyo University, Tokyo Unified theme for discussion: “The self-respect of advertising and of people in advertising—examining the essence and significance of advertising” Hiroe Suzuki, Head, Public Relations and Academic Exchanges Committee (formerly professor, Kinjo Gakuin University) |
| Data & Data | Advertising industry sales stand at 9.5957 trillion yen ―Preliminary report on “Specific Service Industry Dynamic Statistics for 2009,” Ministry of Economy, Trade and Industry |
| Data & Data | Advertising production business sales 40 billion yen ―2009 survey by the Ministry of Internal Affairs and Communications and the Ministry of Economy, Trade and Industry |
Information |
NARI News General Course on Advertising 2011 on sale from mid-December |
