Home > Periodicals > NARI Report (Vol. 281)
| Vol. 281 (October 2010) Contents | |
|---|---|
| NARI Survey Report | Advertising Expenditure of Leading Corporations (FY2009) Advertising budgets fall by double digits in FY2009 for the first time since statistics taken. Panasonic and Sony take the top position on unconsolidated/consolidated-basis advertising spending respectively for two consecutive years ― An overview by NARI |
| Special Feature | Report on the Cannes Lions 57th International Advertising Festival—Part 2 Cannes: festival of the future seeking a new universality ― Kazuhiro Suda, Hakuhodo creative director and author of Tsukatte moraeru kokoku (Effective advertising—communication that attracts attention) |
| Newest Communication Information from the U.S.―5 | The dawn of the “era of listening” brought on by the rise of the social media: Chief listening officers take on a greater role ― Kaede Seville, U.S.-based advertising journalist |
| From Admap | Virtual tourism through social media ― Darren McColl, SapientNitro, Queensland |
| Advertising Campaign | Air New Zealand Staging a commemorative campaign entitled “Thirty Years of Service to Japan” employing small newspaper advertisements and the company’s site |
| Data & Data | The Japan Fair Trade Commission conducts a follow-up survey on business practices: Calling for information disclosure and clear compensation standards by TV stations |
