Home > Periodicals > NARI Report (Vol. 280)
| Vol. 280 (September 2010) Contents | |
|---|---|
| Special Feature | Ministry of Economy, Trade and Industry Monthly Statistics and Ministry of Internal Affairs and Communications Survey to be Amalgamated Talks to begin this fall toward amalgamation of the surveys in fiscal 2011 |
| Seminar and Symposium Reports | Report on the Aoyama Marketing Symposium 2010 “IMC—Past, Present, Future” Dr. Don E. Schultz, professor emeritus, Northwestern University, gave a lecture titled “A Near-Future View of Marketing’s Expected Role.” |
| The Interview—People in Advertising | Koji Kage, Senior Manager & Creative Director Advertising Group, S.T. Corporation Creates unique commercials based on carefully constructed strategies Builds on the idea that “advertising is the heart of marketing” |
| Newest Communication Information from the U.S.―4 | Using Cloud Sourcing in Marketing Kaede Seville, U.S.-based advertising journalist |
| From Admap | Moving from “To/For” to “With/By” Consumers change the business model Charlie Leadbeater, author of “We Think” |
| Advertising Campaign | Kubota Corporation Case study of building a corporate brand for a B-to-B company —Brand communication with a focus on sustainability |
| Data & Data | Preliminary report on yearly statistics from the Ministry of Economy, Trade and Industry postponed until the end of October |
| Data & Data | Behavioral targeting advertising market to grow to 80 billion yen by 2014 —estimate by MicroAd |
| Information | “Advertising Expenditures of Leading Corporations” (2010 edition) To appear at the end of September |
