Home > Periodicals > NARI Report (Vol. 278)
| Vol. 278 (July 2010) Contents | |
|---|---|
| Special Feature | Radio Advertising Bureau Japan (RABJ) to disband this autumn Weak sales to radio stations around Japan lead to demise ―Sales in 2009, estimated at slightly more than 150 billion yen, down by half over the past 20 years |
| Activities Report | Full account of changes in the advertising business in the wake of the sudden slowdown of the economy Describes mainly the thinking and behavior of major advertisers ― Advertising Whitepaper on sale July 8 |
| The Interview ―People in Advertising |
Kazutoyo Kato, President & CEO, I & S BBDO Focusing on creative ability with the power to move message recipients Building on the characteristics of foreign-affiliated advertising agencies with strengths in Japan and abroad |
| Newest Communication Information from the U.S.―2 | July issue of Wired magazine for iPad sells 73,000 copies Great expectations that new media can win back sinking readership —Kaede Seville, U.S.-based advertising journalist |
| From Admap | “Sponsorship drives global brand affinity” Measuring and evaluating campaign effectiveness are the keys to success ―Karen Earl, Chairman, Synergy [sponsorship consultancy] and Chairman, European Sponsorship Association |
| Advertising Campaign | Meiji Seika Kaisha, Ltd. Revamped “Milk Chocolate” flagship product launched Sales expand and consumers show increased recognition of the new brand logo |
| Japan Academy of Advertising Report | 3rd Creative Forum held in Tokyo Common theme: “Thinking Outside the Box—for Creatives” ―Koichi Yahata (Hakuhodo), Creative Forum organizing committee, Japan Academy of Advertising |
| Data & Data | Number of copies published down on both per company and per paper basis ―According to estimates from a survey on free papers, there are 859 free newspapers publishing 205.2 million copies and 680 free magazines publishing 129.57 million copies. |
