Home > Periodicals > NARI Report (Vol. 277)
| Vol. 277 (June 2010) Contents | |
|---|---|
| Special Feature | Broadcasting Company Business Performance Improved profitability as the economy strengthens; expected to post lower earnings but higher profits in FY2010 Spot advertising is recovering, but sales of time advertising continue to lag —TV broadcasters’ FY2009 business results and forecast for FY2010 |
| Special Feature | Advertising Agency Business Performance Business for Dentsu/Hakuhodo DY Holdings began improving from FY second half Cautious outlook continues —Three major advertising groups’ FY2009 business results and forecast for FY2010 |
| The Interview: People in Advertising |
Kent Wertime, President, Ogilvy & Mather Japan Helping develop overseas markets, important for new growth by Japanese companies New strategies for responding to structural change coming from increasing digitalization |
| Newest Communication Information from the U.S. | Part1 “Revenge of the ‘Old’ Media” What magazines, TV and newspapers are doing to fight back Kaede Seville, U.S.-based advertising journalist |
| From Admap | Mobilising Consumers —T-Mobile —Gareth Ellis, Saatchi & Saatchi |
| Advertising Campaign | Hitachi Metals Ltd. Long-running series of IR ads to build sustainable relationships as a B-to-B company Corporate communications that go beyond advertising targeting investors |
| Japan Academy of Advertising Report | Activity Report Reports on the activities of the Academy’s seven committees—research projects, Academy awards, public relations and academic exchanges, editing of academic papers, creative, and others Hiroe Suzuki, Head, Committee for Studies and Exchanges |
| Data & Data | Recruit, Inc. FY2009 business results Supported by advertising-related activities, Recruit, Inc. records 71.5 billion yen operating profit Downsizing of free papers is taking place |
| Information | NARI News Report on the 43rd NARI regular general meeting New member introductions |
