Home > Periodicals > NARI Report (Vol. 276)
| Vol. 276 (May 2010) Contents | ||
|---|---|---|
| Nikkei Corporate Image Survey: Part 2 | Major changes in the 1st place-ranked corporation (item 21) in this continuing survey Changes in evaluation of top-ranked companies due to impact of corporate performance |
2 |
| Case Studies—from the NARI New Year Seminar | Panasonic’s branding—Beyond the company name change and brand integration Keiji Furukawa, General Manager, Brand Strategy Branding Team, Corporate Brand Planning Office |
6 |
| Advertising Campaign | “Shuken Shonen Jump” weekly manga (comics) magazine advertising campaign thanking readers for helping boost sales Nine-page newspaper featuring popular comics to say thanks—Shueisha |
8 |
| Advertising Campaign | Announcing the switch from incandescent to LED bulbs A low-keyed campaign for the energy-saving feature of LED bulbs featuring Saint-Exupery’s “The Little Prince”—Toshiba |
9 |
| From Admap | Using TNS Worldpanel to integrate planning decisions —Maureen Duffy, Chief Executive, Newspaper Marketing Agency |
10 |
| Information | NARI News | 12 |
