Home > Periodicals > NARI Report (Vol. 275)
| Vol. 275 (April 2010) Contents | ||
|---|---|---|
| Nikkei Corporate Image Survey: Part 1 | Stable business performance has contributed to improving the image of domestic demand-centered companies like beverage or food manufacturers. Poorer business performance among automobile and electrical appliance makers has had a negative impact on their image. | 2 |
| Advertising Campaign | This advertising campaign puts the spotlight on the insurer’s new “Maneki-neko Duck” characters. Stimulates strong interest in the revamped New Ever insurance product. —Aflac | 5 |
| NARI Survey Report | By industry, advertising by energy and materials companies has rebounded and housing and pharmaceuticals advertising has also increased. Advertising by financial institutions is still weak and advertising by electrical equipment companies is also not strong.—Corporate Ad vertising Appearing in The Nikkei in 2009 (Part 2) | 6 |
| Advertising Research Foundation (ARF) Report | Listening to customers and business partners is essential for corporate strategy—this can be used broadly to achieve business objectives. It is also important to use what was learned in order to build the brand. Stephen D. Rappaport, director of knowledge solutions, ARF | 9 |
| Japan Academy of Advertising Report | The theme is a special feature on the history of advertising. Confirms the advanced nature of advertising in Kansai. Advertising is a social means for doing business and awareness of its effectiveness is strong.―The Kansai Division meeting | 10 |
| Data & Data | The Japan Fair Trade Commission has begun an investigation of television and Internet advertising. The investigation will cover mainly advertisers, advertising companies and transactions for media slots among media companies. ―The Commission will issue a report on study findings in May 2010. | 11 |
| Information | NARI News | 12 |
