Home > Periodicals > NARI Report (Vol. 273)
| Vol. 273 (February 2010) Contents | ||
|---|---|---|
| Advertising Expenditure Forecast Based on the Nikkei Advertising Research Institute/Japan Center for Economic Research Model | Advertising expenditure to remain weak until the end of 2010. For the time being, little expectation that outlays will reflect higher corporate profits. | 2 |
| Japan Academy of Advertising Report | Publication of Nihon-kokoku-gakkai 40-nenshi (Forty years of history of the Japan Academy of Advertising). Hopes expressed for deeper analysis of research findings. | 3 |
| Report from the Aoyama Marketing Symposium | A different kind of marketing: integrated marketing communications (IMC) for the age of regionalism. Nurturing connection through integration as a way of reviving marketing. | 4 |
Searching How to Win Over the Young by Examining Trends in the Second Half of 2009 |
The young respond to keywords such as “pure,” “possibility” or “take on a challenge.” They want advertising to convey a “sincere” message. —Yosuke Nakamura, lead researcher, M1/F1 Research Institute |
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| From Admap | Fast marketing: telling consumers why they should buy right now. ―Simon Thompson, General Manager, Apple Inc. |
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| Data & Data | In real terms, Japan’s advertising market grew 1.8%, to 7.9 trillion yen. Questionnaire retrieval rate in the newspaper, publishing and Internet-related services industries was approximately 50%. ―Finalized Report on the 2008 Current Survey of Selected Service Industries |
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| Information | NARI News | 12 |
