Home > Periodicals > Bulletin of Nikkei Advertising Research Institute (Vol. 257)
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Vol. 257 (June/July 2011) Contents |
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| What the Future of Advertising May Be Like |
Sadafumi Nishina |
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| Execution of Results-oriented Advertising in the Internet Age: A Discussion—Examining a Case Using Viral Ads |
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Isao Minami |
4 |
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| How Word of Mouth Can Be Useful—Internet Word of Mouth as a Buying and Selling Simulation |
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Satoru Shibuya |
11 |
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| Trends and Issues in IMC Research Abroad—an Analysis of the Content of Papers Published in Overseas Academic Journals |
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Kyoungsoo Kang |
19 |
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| Report of the Study Group on Case Studies—Part 2 |
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| Crossmedia Development—Fusing Media and Ad Execution |
Kaori Nakano |
27 |
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My Research Project: 200th Anniversary Article
Results of Advertising Studies and Expectations toward Researchers |
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Shizue Kishi,
Seiichiro Tsuchiyama |
35 |
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| Series: Advertising Intelligence, or the Study of Advertising as Anthropology Part 4 |
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| The Structure of the Advertising Intelligence Mythology |
Sadashige Aoki |
40 |
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Series: Revisiting Mannensha* Part 3
From Illustrious Glory to Breakup, Seen from the Viewpoint of Creating a Management Climate |
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From the War Years to Postwar: Signs of a Long-term Slowdown
*Japan’s oldest advertising agency, founded in Osaka in 1890. Dissolved in 1999 due to financial difficulties |
Kazuhide Kawato |
45 |
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| Research on the Value Co-creation Process from the Viewpoint of Service Dominant Logic |
14th Class of the Takahashi Ikuo Seminar, Keio University |
68 |
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| Marketing Lessons from the Grateful Dead by David M. Scott & Brian Halligan |
Keiichi Okamoto |
79 |
| The Content and Reception of Political Advertising in Japan by Jinah Lee |
Kazue Shimamura |
80 |
| Social Media Metrics by Jim Sterne |
Ikuo Takahashi |
81 |
| Building Social Business by Muhammad Yunus |
Toshihiko Miura |
82 |
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| Series: Madison Avenue Then and Now Part 13 |
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| The Rift between Advertisers and the Advertising Industry—the Stagnation of Creativity |
Kaede Seville |
67 |
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| From Journal of Advertising Research, ARF |
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