Home > Periodicals > Bulletin of Nikkei Advertising Research Institute (Vol. 254)
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Vol. 254 (December 2010/January 2011) Contents |
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| Expanding the Concept of Advertising Function |
Esaburo Komiyama |
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| Consumer-based Advertisement Disassembly and Creation |
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| ―From the Perspective of Consumer Information-processing Research |
Takashi Niikura |
4 |
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| Advertising Campaigns in the Age of Multi-function Devices |
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| ―Will SNS Overtake TV? |
Ieo Iwasaki |
11 |
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| Analysis and Classification of the Infomediary Business Model |
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Masayuki Ida,
Akiharu Maruyama |
18 |
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| Examination of Word-of-mouth Mechanisms in the Era of Social Media |
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Yoshihiro Nihei,
Masayuki Nakajima,
Satoshi Kurokawa |
26 |
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| Mobile-generated New Purchasing Behavior |
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| ―From the Perspectives of Experiential Marketing and Visualization |
Takahiro Ugajin |
34 |
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My Research Project: No. 197
An Investigation of Advertising in Networked Societies: Introducing Design Perspectives Also a Necessity |
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Yasuko Nishigaki |
42 |
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| Report on Advertising Expenditure of Leading Corporations |
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| Attempt at Analysis Based on New Industry Divisions |
Masafumi Okazaki,
Seiichiro Tsuchiyama |
44 |
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New Series: Advertising Intelligence, or Study of Advertising as Anthropology Part 1
Re-examining Advertising Concepts |
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Sadashige Aoki |
49 |
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Series: From the Other Shore of Advertising Final Part
Knowledge-importing Countries and Three-dimensional Life-cycle Model |
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Hideo Hida |
56 |
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| Marketing 3.0: From Products to Customers to the Human Spirit by Philip Kotler |
Keiichi Okamoto |
63 |
| Senso to kokoku (War and advertising) by Makoto Baba |
Kazue Shimamura |
64 |
| Shohisha no kobai-ishi-kettei-process (The consumer purchase decision-making process) by Tsutomu Sunaga |
Ikuo Takahashi |
65 |
| Kadai-kaiketsu! Marketing research nyumon (Resolving problems! Introduction to marketing research), written and edited by Hiroshi Tanaka, written by Research Knowledge Study Group |
Toshihiko Miura |
66 |
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Series: Madison Avenue Then and Now Part 10
Decline of the Creative Revolution |
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Kaede Seville |
67 |
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| From Journal of Advertising Research, ARF |
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| Marketing in a Hyper-Social World |
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