Home > Periodicals > Bulletin of Nikkei Advertising Research Institute (Vol. 253)
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Vol. 253 (October/November 2010) Contents |
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| Marketing and Advertising based on the Theory of Customer-centrism |
Hiroshi Matsue |
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| Effectiveness and Role of Media Advertising |
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| ―Analysis of a Model Using Single-Source Data |
Nobuhiko Terui |
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| Data Fusion in Response to Changes in the Media Environment |
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| ―An Analysis of the 6th Survey of Commuters in the Tokyo and Osaka Metropolitan Regions (survey of 10,000 people) |
MitsuyukiUmetsu,
Koichi Dansaka,
Katsuo Kuji |
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| The Public Nature of Mass Advertising (Part 2) |
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| ―From the Perspective of Responsibility for Maintaining the Mass Advertising Environment: Shared Vision, Involvement and Communality |
Yutaka Mizuno |
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Series: From the Other Shore of Advertising
Part 9
How Advertisers Deal with the Production Side
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Hideo Hida |
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My Research Project: No. 196
A Continuing Analysis of In-Store Behavior, and Research in New Areas
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Takeshi Moriguchi |
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| Internet Advertising of the Future, as Seen from an Attitude Study |
Masami Katsumata,
Chika Kawamoto,
Ryosuke Kosugi,
Takuya Nire,
Shin Hakamada:
Waseda University |
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| Manshukoku no bijuaru media [Manchuria's Graphic Media Empire], by Toshihiko Kishi |
Keiichi Okamoto |
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| Maketingu enshu nyumon [Introduction to Marketing Practice] by Naoto Yamamoto |
Kazue Shimamura |
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| Kouri kozo henka [Changes in the Retailing Structure] by Miyako Mineo |
Ikuo Takahashi |
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| Sutori to shite no kyoso senryaku [A Tale of Competition Strategy] by Ken Kusunoki |
Toshihiko Miura |
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Series: Madison Avenue Then and Now Part 9
The Creative Revolution Across the Pond—Swinging London
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Kaede Seville |
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| From Journal of Advertising Research, ARF |
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| Assessing a New Advertising Effect |
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