Home > Periodicals > Bulletin of Nikkei Advertising Research Institute (Vol. 252)
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Vol. 252 (August / September 2010) Contents |
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| Mass Media in the Internet Age |
Hiroshi Akuto |
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| The Impact of Corporate Reputation on Loyalty |
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| ―Probing the Impact of Multiple Corporate Activities and Information Sources |
Daigo Matsumoto, Masaki Igarashi, Morikazu Hirose |
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| Discussion on the Effectiveness of Branded Content |
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| ―The Role of Story, Works and Fiction in Marketing |
Satoru Yamakawa |
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| The Public Nature of Mass Advertising |
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| ―From the Perspective of Responsibility for Maintaining the Mass Advertising Environment: Shared Vision, Involvement and Communality |
Yutaka Mizuno |
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| On the Need for Honest Communication in Cause-Related Marketing |
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Koichi Sera |
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| Communication Effectiveness of Advertising Language |
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| ―Applying the Relatedness Theory |
Kyoko Arai |
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My Research Project: No. 195
Interesting advertising as the starting point: A broad examination of political and other advertising. |
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Jina E |
42 |
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| Studying Public Announcements by the Government |
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| ―What Budget Screening Reveals |
Masahiro Shinoda |
44 |
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Series: From the Other Shore of Advertising
Part 8
Knowledge-Importing Countries and Maslow’s Theory of Needs |
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Hideo Hida |
52 |
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| Series: Advertising as Method, Culture as Method—Learning about the Potential of Advertising from the Classics: Final Installment |
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Introduction to Modernologio, Wajiro Kon
―Attention to Detail and Ability to Read Trends |
Keiichi Okamoto |
61 |
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| Impact of Bonus Giveaways Created by Magazine and Brand Collaboration on Brand Equity |
Sumire Yoshioka, Kyoto Institute of Technology |
69 |
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| Change by Design: How Design Thinking Transforms Organizations and Stimulates Innovation by Tim Brown |
Keiichi Okamoto |
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| Kokoku hyoji kisei ho [Law on the Regulation of Advertising] by Hiroshi Iyori and Jotaro Yabe |
Kazue Shimamura |
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| Service Dominant Logic, Takamichi Inoue and Junichi Matsumura, eds. |
Ikuo Takahashi |
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| Strategy Theory 1957–1993, Strategy Theory 1994–1999, translated and edited by the editorial department of the Diamond Harvard Business Review |
Toshihiko Miura |
78 |
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Series: Madison Avenue Then and Now Part 8
On The Fringes of the Creative Revolution |
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Seville Kaede |
79 |
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| From Journal of Advertising Research, ARF |
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| Changes in Social Values in the United States |
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