Home > Periodicals > Bulletin of Nikkei Advertising Research Institute (Vol. 251)
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Vol. 251 (June/July 2010) Contents |
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| Corporate Social Responsibility and Advertising |
Yoshitomo Miyahara |
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Report on the Activities of the Internet Advertising Study Group
Structural Changes in Advertising and Associated Issues |
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| ―Advertising and the Internet in 2010 |
Hisamitsu Mizushima |
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| The Rhetoric of Advertising: Theory and Practice |
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Toshiyuki Senoo |
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| A History of Changing Images of the Environment and Future CSR Strategies |
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Masako Nakamura |
36 |
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| The Current State of Digital Signage Advertising and a Discussion of Examples |
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| —From an Analysis of Examples of Medical Institution Signage Advertising |
Takashi Furukawa |
28 |
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| My Research Project: No. 194 More detailed studies from an international perspective teach about the pleasures of research and presentation |
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Shintaro Okazaki |
36 |
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Report on Survey on Advertiser Attitudes and Behavior
What’s Happening in the Advertising Industry? |
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| ―Examining Major Advertisers’ Advertising Behavior and Attitudes: (2) Advertising Effectiveness, Advertising Companies |
Masahiro Shinoda |
38 |
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| Achievements and Issues in Research on Advertising in Korea, as Seen through the Publications Advertising Research and AD Information |
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Minki Kim |
46 |
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Series: From the Other Shore of Advertising Part 7
Examples of Opinion Ad Content |
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| — Report from the Front Lines of Education |
Hideo Hida |
53 |
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| Series: Advertising as Method, Culture as Method—Learning about the Potential of Advertising from the Classics Part 6 |
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Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities, Grant McCracken
― Myths, Stimulation and Cultural Fads, and the Role that Advertising Plays |
Keiichi Okamoto |
61 |
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QOL Marketing
—The Economic and Social Contributions of Various Retail Segments |
13th Class of the Ikuo Takahashi Study Group (Keio University) |
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| Taneya no kokoro [Confectioner Taneya’s Approach to Business] by Tokuji Yamamoto |
Keiichi Okamoto |
75 |
| Tugboat 10 Years ed. Tugboat |
Kazue Shimamura |
76 |
| Fair Trade by Alex Nicholls & Charlotte Opal |
Ikuo Takahashi |
77 |
| Strategic Design Management by Brigitte Borja de Mozota et al. |
Toshihiko Miura |
78 |
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Series: Madison Avenue Then and Now Part 7
The Builders of the Renaissance |
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| —The Creative Revolution |
Kaede Seville |
79 |
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| From Journal of Advertising Research, ARF |
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| How Effective Is Creativity? |
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