Home > Lectures and Symposiums > Events Planned
NARI New Year Seminar: Exploring Advertising and Marketing Strategies 2012
| A series of six lectures, held February 8, 15 and 22, 2012 | |
|---|---|
| Date and Time | February 8, 15 and 22, 2012 Time 13:30–16:20 (venue opens at 13:00) |
| Venue | Arcadia Ichigaya (Shigaku Kaikan) 4-2-25, Kudan-kita, Chiyoda-ku, Tokyo |
| Seminar Content | February 8 1. 13:30–14:50 TV Broadcasting and the Digital Contents Business after Full Switchover to Terrestrial Digital TV (tentative title) Mikio Tsukamoto, Executive Director, Content Creation and Distribution Department, Fuji Television Network‚ Inc. 2. 15:00–16:20 The Present and Future of Yahoo Japan Internet Advertising (tentative title) Yoshihiko Muto, Executive Director and Head of the Media Business General Headquarters/Head of the Media Business General Headquarters for Advertising, Yahoo Japan Corporation February 15 1. 13:30–14:50 Basic Patterns and Examples of Social Media Usage Motohiko Tokuriki, CEO, Blogger, Agile Media Network Inc. 2. 15:00–16:20 Forecast for Advertising Expenditure in FY2012 Masafumi Okazaki, Senior Researcher, NARI February 22 1. 13:30–14:50 Something Sparks an Idea Shinichi Fukusato, Creative Director, Commercial Message Planner and Copywriter, One Sky Inc. 2. 15:00–16:20 Connecting through the Web: Coca-Cola Park and Consumers (tentative title) Hiroto Ebata, Vice President, iMarketing & System Innovation, Marketing & New Businesses, Georgia IMC Leader, Coca-Cola (Japan) Company, Limited |