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All about Advertising:2011 Comprehensive Lecture Series on Advertising
Theory and Practice
Series of 18 lectures starts Tuesday, June 7
NARI presents its 44th annual Lecture Series on Advertising Theory and Practice, offered by NARI since its founding. The lectures, by leading figures in academia and the advertising business, are designed to shed light on all aspects of advertising. The program covers everything from theory to practice, in clear and easy to understand segments, and is the ideal introduction for newcomers to advertising duties or for staff training.
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| Date and Time | Date and Time: The lecture series will take place every Tuesday and Thursday from Tuesday, June 7 to Tuesday, July 5, with two lectures each time (1:30–2:50 p.m. and 3:00–4:20 p.m.), for a total of 18 lectures. |
| Venue | Venue: Arcadia Ichigaya (Shigaku Kaikan) 4-2-25, Kudan-kita, Chiyoda-ku, Tokyo 102-0073 |
| Content | Tuesday, June 7 1. Introduction: Advertising from Now On. 2. Consumer Behavior and Advertising—Mechanisms for Collecting, Analyzing and Executing Thursday, June 9 3. Creative I: Changes in the Media and Execution 4. Basics of Advertising Planning: Communication Strategies in the Age of Three Media Tuesday, June 14 5. Brand Communication 6. Media I: Print Media Thursday, June 16 7. Corporate Communications 8. Media II: Transit and Outdoor Advertising—Media Effectiveness and Digital Signage Tuesday, June 21 9. Case Study I: Olympus Corporation’s Corporate Brand Strategy and Advertising Deployment 10. Media III: Internet—Using the Internet in the Age of Social Media Thursday, June 23 11. Media IV: Broadcasting and Communication Media—Business Opportunities Fostered by Digital Audiences 12. Society and Advertising: Learning from Consumer Complaints about Advertising and Labeling Tuesday, June 28 13. Case Study II: Shiseido Co., Ltd.’s Brand Communication Activities 14. Advertising Effectiveness: Evaluation and Forecasts Based on Measurement Effectiveness Thursday, June 30 15. Creative II: Corporate Strategies and Copy from Now On 16. How Advertisers’ Activities Have Changed Tuesday, July 5 17. Case Study III: Takarajimasha, Inc.’s Marketing Strategy 18. Use and Practice of Strategic Public Relations |