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NARI New Year Seminar: Exploring Advertising and Marketing Strategies 2010
| A series of six lectures, held February 10, 17 and 24, 2010. | |
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| Date and Time | February 10, 17 and 24, 2010. Time 13:30–16:20 (venue opens at 13:00) |
| Venue | Arcadia Ichigaya (Shigaku Kaikan)
4-2-25, Kudan-kita, Chiyoda-ku, Tokyo |
| Seminar Content | February 10 1. 13:30–14:50 Forecast for Advertising Expenditure in FY2010 Masafumi Okazaki Senior researcher, NARI 2. 15:00–16:20 Using Hit Products to Forecast Consumption Trends in 2010 Atsumi Watanabe Chief editor, Nikkei Trendy February 17 1. 13:30–14:50 Tokyo Consumption Trends Yoko Kawashima, marketing manager, President’s Office, Itochu Fashion System Co. Ltd. 2. 15:00–16:20 Advertisers’ Media Strategies for 2015—Using Corporate Websites as Measuring Instruments for Their Own Media and ROI Haruki Watanabe, head, sales development office marketing strategy BL, Honda Motor Co. Ltd.; representative head, Web advertising study group, Japan Advertisers’ Association, Inc.; representative director, Open Mobile Consortium February 24 1. 13:30–14:50 Social Media and the Future Evolution of Communication (tentative title) Naoyuki Sato, senior creative director, Communication Design Center, Dentsu, Inc. 2. 15:00–16:20 Panasonic’s Branding: Moving beyond the Corporate Name Change and Brand StandardizationKeiji Furukawa, brand promotion general manager, brand promotion team leader, Corporate Brand Planning Office, Panasonic Corporation |