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NARI Summer Seminar:Prospects for the Advertising Industry and Forecast of
Advertising Expenditure for the Second Half of FY2010
—Formulating Advertising and Marketing Strategies for
the Second Half and Mapping Out Long-term Strategies
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| Date and Time | Thursday, July 22, 1:30–3:40 p.m. |
| Venue | Nikkei Kayabacho Conference Room Nikkei Kayabacho Annex, B1 Nihonbashi Kayabacho 2-6-1, Chuo-ku, Tokyo |
| Seminar Content | 1:30–2:30 p.m. “Reading” the Advertising Industry from the Advertising Whitepaper 2:40–3:40 p.m. Forecast of Advertising Expenditure for the Second Half of FY2010 According to the NARI/JCER Model |