Home > Lectures and Symposiums > Events Planned
All about Advertising:2010 Comprehensive Lecture Series on Advertising
Theory and Practice
NARI presents its 43rd annual Lecture Series on Advertising Theory and Practice, offered by NARI since its founding. The lectures, by leading figures in academia and the advertising business, are designed to shed light on all aspects of advertising. The program covers everything from theory to practice, in clear and easy to understand segments, and is the ideal introduction for newcomers to advertising duties or for staff training.
 |
|
|---|---|
| Date and Time | The lecture series will take place every Tuesday and Thursday from Thursday, June 10 to Thursday, July 15, with two lectures each time (1:30–2:50 p.m. and 3:00–4:20 p.m.), for a total of 21 lectures. |
| Venue | Arcadia Ichigaya (Shigaku Kaikan) 4-2-25, Kudan-kita, Chiyoda-ku, Tokyo 102-0073 |
| Content | Thursday, June 10 Introduction： Fundamental Functions of Advertising and Outcomes The Basics of Advertising Planning Tuesday, June 15 How to “Read” Consumers—Understanding the Recipients of the Advertising Message Media I： Print Media—The Logic of Print Media Use Thursday, June 17 Media Planning Corporate Communications： From the Perspective of the Reputation Management Tuesday, June 22 Media II： Broadcast Media Media III： OOH—Core Competence in OOH Media Thursday, June 24 Media IV： Internet Case Study IV： Branding Strategies for Toshiba’s Regza Flat Screen TV (tentative) Tuesday, June 29 Creative I： Where to Start When Thinking about TV Commercials Advertising Effectiveness Thursday, July 1 Case Study II： Communication of the “New” Meiji Milk Chocolate Strategic PR and Advertising： Creating Atmosphere That Leads to Sales Tuesday, July 6 Creative II： The Act of Creating Corporate Social Responsibility and Advertising Thursday, July 8 Brand Communication Case Study 2： “The Power of Communication” and “Stimulating Intention”—Case Study of S.T. Corporation’s TV Commercials Tuesday, July 13 Probing Leading Companies’ Advertising and Publicity Activities and Attitudes Advertising Surveys Thursday, July 15 How Suntory Communicates—Developing a Standard Brand by Trial and Error |